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What Is Lead Generation?

What is Lead Generation? Lead generation in marketing is primarily the development of potential consumer interest or inquiry into the services or products of a company. Leads can also be generated for commercial purposes like list building, pre-sales email mailing list acquisition, or direct sales. The term “lead” is typically used in the context of marketing, though the idea can certainly be transferred to other areas as well. Marketing is essentially the process by which potential customers are attracted to products and services and transform them from latent prospects to actual prospects. This is often done by creating a list of qualified prospects who have expressed an interest in engaging with the product or service on which the marketing effort is directed.

Many marketers attempt to develop a list of leads by leveraging social media and leveraging the various types of sites that allow people to communicate and share information.

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