An essential part of hospitality is a well-placed sign. It tells customers where to go, offers directions and information about the establishment, and provides a point of contact for customer service. But what makes a great hospitality sign? In this article, we will discuss 3 topics that are vital for hospitality signs to be effective.
The first one is to keep it simple. The sign should not be overloaded with information, as this makes for a cluttered and confusing design that can result in visitors missing important information or even getting lost. In hospitality signage, the most basic essentials are key, such as location and contact number – do not forget to include these!
The second point is to make sure that hospitality signs are in high visibility and highly trafficked areas. If possible, hospitality signage should be placed over the door or immediately upon entry to an establishment for maximum impact.
The third point is that hospitality signage should fit with the style of your brand. Hospitality signage can range from simple flat wall prints to dimensional cut-outs – the possibilities are endless. Make sure hospitality signage matches your business and is in line with the rest of your decor.
In conclusion, hospitality signs have a lot to offer any establishment – they can help visitors find their way or even get them into the door if you use some creativity!
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